ADVENTURES IN TRAVEL EXPO ANNOUNCES 2007 EVENTS
The World’s Leading Travel And Adventure Shows Emphasize Higher Quality of Attendees, Enhanced Partnerships, and Strong 2006 Results
Milford, CT, March 13, 2006 – In its fourth season of shows, Unicomm, LLC has refined the Adventures in Travel Expo (ATE) schedule to concentrate those elements that are part of the show’s success strategy – top markets that draw high quality attendees, solid industry partnerships to continue uniting the market, providing world class content, and now a new venue for the show’s flagship market, New York City.
“When it comes to shows, the real test is the quality of attendees and the quality of the experience,” says Unicomm CEO John Golicz. “New York City continues to be one of our strongest markets. It is where this adventure began with what was the most successful show launch in the travel industry to date. Both our Exhibitors and our attendees are demanding more adventure, more fun and more access! So we are taking Adventures in Travel Expo to the most adventure-friendly venue in New York City – The Piers!,” Golicz added. “The Pier 94 convention center is just a better venue for an adventure and travel show as it allows us to add a whole line-up of new attractions that were restricted in our last venue. This includes a 2,000 spot parking garage, a dynamite mid-town location and access to the water. We will never let this show grow stale and next year’s event will be the biggest and most exciting event ever.”
In 2007, the NYC Show will be held January 13 & 14, midway in the show series that will also include Chicago, January 27 & 28, Long Beach, February 10 & 11 as part of the Los Angeles Times Travel and Adventure Show co-produced by the Adventures in Travel Expo, and Washington, DC on March 3 & 4. In 2006, ATE formed an alliance with ASTA to create an adventure pavilion and bring TIA’s (Travel Industry Association) SeeAmerica pavilion to ASTA’s exciting new industry trade event, THETRADESHOW in Orlando, September 10 – 13, 2006.
In addition to the ASTA and Los Angeles Times partnerships, Adventures in Travel Expo will continue to build on its strong strategic alliances. National Geographic ADVENTURE, the national magazine sponsor since the show’s inception, will be increasing its role in promoting the event and contributing world class content and speakers with the brand new National Geographic Adventure Stage debuting at the Chicago ATE event. As well, ATE’s substantial partnership with TIA, the USA’s premier travel association, will expand its popular the SeeAmerica Pavilion, and The International Ecotourism Society (TIES) and the Caribbean Tourism Organization (CTO) will continue to increase the show’s visibility amongst some very key audiences.
“We’ve taken the time to forge these new partnerships that help to bring the world of adventure and active travel together to expand the marketplace. We anticipate our new agreement with ASTA and the solid work the Adventure Council is producing will bring us into that next level with the all-important trade,” Golicz explains. “We take very seriously what our exhibitors have told us they want, and we have set plans in motion to continue to bring them what they need to grow their businesses.”
The January 2006 shows brought solid numbers of trade and consumers in each market, and exceptional on-site media coverage that was more national in scope than in previous years, to include CNN, CBS “Marketwatch” and even “The Tony Danza Show.” The Chicago event had more than 9,500 attendees with over 300 agents; New York City more than 22,000 attendees with over 950 agents; and The Los Angeles Times Travel Show with Adventures in Travel Expo featured more than 13,000 attendees, including over 700 agents, and the Washington DC event delivered over 10,000 participants including over 330 agents, even during the blizzard of 2006.
”We were very pleased with the results of our 2006 events,” stated Golicz. “Last year our exhibitors asked us for more high demographic, well qualified attendees. Our surveys showed our hard work paid off and the quality of attendees was phenomenal. It’s a testament to our exhibitors' quality that even with tornado warnings, horizontal rain and thunder, snow in New York, and a major blizzard in DC that thousands and thousands of people braved the elements and came to find the trip of a lifetime at our events!”
Adventures in Travel Expos also provided new platforms from which exhibitors may launch their news. Tourism Ireland used the Washington, DC venue to sponsor a press breakfast to highlight their adventure travel product. The Vegeez adventure food product held a press event at the New York show, which resulted in immediate sales and total depletion of their on-site inventory. And for the first time, a group of exhibitors united under one pavilion that was built around a common theme – The Rainforest Alliance Pavilion, sponsored by the Rainforest Alliance and featuring hotels, resorts and tour operators in Latin America who were part of the non profit’s Sustainable Tourism Certification program.
For information on booth purchase, other Adventures in Travel Expo products or services, please call (203) 878-2577 ext. 100.