20-01-2011
 
Discover Your Next Destination at the Los Angeles Times Travel & Adventure Show
 

Contacts:

Ann Flower
Ann Flower Communications
ann@annflowerpr.com
(310) 305-7169
Hillary Manning
Los Angeles Times
hillary.manning@latimes.com
(213) 237-2664
Melanie Flavin
Unicomm
mflavin@unicomm.org
(203) 713-1080

Discover Your Next Destination
at the
Los Angeles Times Travel & Adventure Show

Arthur Frommer, Huell Howser, Andrew McCarthy and Rick Steves
Headline This Year’s Expo

LOS ANGELES – January 20, 2011 – Los Angeles Times Travel & Adventure Show (www.latimes.com/travelshow), the nation’s largest consumer travel expo, will transform the L.A. Convention Center into a world of discovery on March 19th and 20th, bringing together industry authorities, hundreds of exhibitors and thousands of adventurers. Arthur Frommer, Huell Howser, Andrew McCarthy and Rick Steves will headline the two-day exhibition, packed with expert advice, topical panel discussions and destination workshops. In addition to getting insider tips and recommendations, attendees can browse the five-acre show floor for their next adventure—from the most thrilling to the most chill locations around the globe.

“Travel is about escaping the confines of everyday life, and it’s also about becoming a citizen of the world—embracing new ideas and perspectives,” said Catharine Hamm, Los Angeles Times Travel Editor. “This year, we’re particularly excited to welcome Andrew McCarthy, who embodies that notion, along with the industry’s most experienced travelers who will help attendees identify where to go, what to do and how to save money.”

McCarthy, widely known as an actor with roles in pop culture phenomena “Pretty in Pink” and “Gossip Girl,” is also an accomplished travel journalist who’s making his first appearance at the Los Angeles Times Travel & Adventure Show. He has won two Lowell Thomas Awards, is a contributing editor at National Geographic Traveler, and has written for Travel+Leisure, Men’s Journal, The Atlantic and Slate.

Frommer, a long-time show participant, is recognized for his best-selling guidebook series featuring more than 340 titles covering every major destination in the world, as well as a nationally-syndicated column and weekly radio program. Beloved and respected, television personality Howser is known for his critically-acclaimed PBS series “California’s Gold,” “Visiting with Huell Howser,” and “Downtown.” Steves is an authority on trans-Atlantic travel that has written more than 30 books and hosts the long-running public television series “Rick Steves’ Europe” as well as a weekly radio program.

Los Angeles Times Travel staff writers, special correspondents and favorite sources will also appear throughout the weekend. Presentations, panels and workshops will address various aspects of travel, locations near and far, and a range of appetites for adventure. Sessions will also provide practical information on how to find the best deals, choose the right itinerary and more.

Los Angeles Times Travel & Adventure Show’s Presenting Sponsor is the Automobile Club of Southern California. Taiwan is the Major Sponsor and KTLA is the Media Sponsor. The event, co-produced by Unicomm, LLC and the Los Angeles Times, will take place at the L.A. Convention Center Saturday, March 19th and Sunday, March 20th, 2011, 10:00 a.m. to 5:00 p.m.; trade hours 8:00 to 10:00 a.m. on Saturday. Tickets are $12 at the door or $9 online in advance (promo code “LAPR”); one child age 16 and below admitted free with paid adult. Ticket purchase information, a current schedule of speakers and more details are available at www.latimes.com/travelshow.

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About the Los Angeles Times

The Los Angeles Times (http://latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 1.9 million and 2.9 million on Sunday, more than 8 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 128 years.


The Los Angeles Times Media Group (LATMG) businesses and affiliates also include The Envelope (http://theenvelope.com), Times Community Newspapers (http://www.latimes.com/tcn), LA, Los Angeles Times Magazine (http://latimesmagazine.com), Brand X (http://thisisbrandx.com) and Hoy Los Angeles (http://vivelohoy.com) which, combined with the flagship Los Angeles Times, reach approximately 5.4 million or 40% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct’s west coast division and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.

About Unicomm

In addition to co-producing the LA Times Travel & Adventure Show, Unicomm LLC produces the Travel & Adventure Show TM series nationwide in New York, Chicago, Washington D.C., Dallas and San Francisco Bay Area reaching over 65,000 active travelers and travel agents annually. Additionally, Unicomm’s Travel Group produces B2B events including the Travel & Destination Summit TM, Faith Travel Conference & ExpoTM and Green Travel Summit TM. Unicomm’s Entertainment Group also produces the heralded and leading Hollywood and New York events for the emerging 3D and mobile entertainment marketplace in association with Variety magazine including the 3D Entertainment Summit, 3D Gaming Summit and LA & NY Mobile Entertainment Summits. For more information, visit www.unicomm.org.



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