As we enter into the year's end let me wish all of our friends from around the world, on behalf of all of us at the Travel & Adventure Shows a very Merry and blessed Christmas and Holiday Season plus a healthy, happy and prosperous New Year.

It's hard to imagine that show season is only four weeks away with our Chicago Travel & Adventure Show leading the way. Throughout 2013 in our newsletters, we have focused on how to raise ROI for exhibitors and what's working for others and best practices. Now that show season is upon us, I thought it might be helpful to share with you what attendees want.

We recently undertook an extensive research project on Travel & Adventure Show attendees through Mercury CSC, a leading consumer research and market intelligence firm focusing on Travel. The research was both Quantitative, with over 3,000 past attendees participating in the survey, as well as Qualitative, with dozens involved in our focus groups. The results reaffirmed many of our beliefs and, more importantly, presented us with some stunning new insights..

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On Their Decision to Participate in the Shows:  The consumers are very well educated, travel savvy and they want to travel. The overall consumer knowledge of Maui County’s history and culture is great, and not only do they have the desire to find a favorite and popular destination, but they want an understanding of our unique islands.

On Generating Buzz:At our booth our signage, fresh plans and flowers and our traditional Aloha attire go along with our colorful Hawaiian prints from Pareau (lava lava). We try to be active in our booth no matter what location we’re at. We are representing a specific destination, so we always try to bring a sense of place to our booth – that’s most important!

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With the 2014 Show Season being right around the corner, led by the Chicago Travel & Adventure Show, we wanted to introduce you to a familiar face.   In this month’s edition of Get to Know Us, we profile Unicomm COO/Travel & Adventure Show Producer, Jim Forberg.

Your best travel memory?

I’d have to say that my trip to Tuscany had a true balance of so many of the things that make travel important to me. First and foremost, Tuscany is just a remarkable place with its natural beauty, incredible history and truly amazing people. By visiting local attractions, olive oil factories, historical cities and dining out, I was instantly immersed in the Italian culture. Each day my wife and I biked over 30 miles through the countryside, cities and by the sea, usually stopping for some fabulous meals during the course of the day. With a passion for history – I found touring the Etruscan cities to be especially interesting and a step back in time. Even with a busy schedule, some of the most memorable times were just sitting next to a pool and gazing at the endless field of sunflowers.

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At the Travel & Adventure Show, your success is important to us. From monthly newsletters, to Exhibitors Only webinars, to a 39 page Exhibitor Activation Guide, we strive to make sure that our exhibitors have all the tools they need in order to make the most of their TAS Experience. We're now proud to announce a new tool for all Exhibitors to take advantage of – Talking TAS.

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New for the 2014 Travel & Adventure Show Series – the Interactive TAS Floor Plan. Designed by Map Dynamics, this new interface allows Show attendees to easily find exhibitors by name, booth number or location.

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Share your Success Stories From the Shows.
Want to be featured in an upcoming issue?
Tell us what you are doing, and you could be in our next issue.

Contact Us Today at 203-878-2577 or info@adventureexpo.com

 

Show News Bytes:

Holiday Hours:
Closed December 24-29
½ day 12/31
Closed January 1-2



Travel & Adventure Show Ranked #4 in BizBash DC Trade Show and Convention Awards


Look Who's Coming…
Exhibitors Signed up Since November 11

Adventures On the Gorge
American Express OPEN
Anguilla Tourist Board
BVI Tourist Board
Colonial Willamsburg Foundation
Condor Travel SA
CRDA/ACCVA
Croatia Tours
Discover Klamath Visitor and Convention Bureau
Fresno Chaffe Zoo
Guyana Tourism
Himal Sonam Treks & Expeditions
Holiday Inn Club Vacations
Holiday Inn Resort
Kentucky Adventure Tourism
Lantern Travel
Mexico Tourism Board
Missouri Division of Tourism
Mongolian Adventure Tourism Association
Nevis Tourism Authority
Panama Tourism Authority
Quark Expeditions
Renewal By Anderson
Resort Vacations Inc.
Sea Scape Properties
Silent Valley Club
St. Martin Tourist Board
Taiwan Tourism Bureau
Trinidad and Tobago
USA Bath California Remodeling
VIP Tour Group
Wyndham Vacation Resorts
Zara Tours




Reserve Your Booth Today!

Chicago
January 11-12, 2014

Santa Clara
January 25-26, 2014

Los Angeles
February 8-9, 2014

Washington D.C.
February 22-23, 2014

San Diego
March 29-30, 2014

Dallas
October 25-26, 2014

Call: 203-878-2577

Email:sales@adventureexpo.com

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