"Tell me what company you keep and I'll tell you what you are." - Miguel De Cervantes
De Cervantes published Don Quixote in 1605. The novel tells the story of an elderly man who becomes so enamored by old stories of brave knights that he seeks out his adventures. The story, the world's first bestseller, was eventually translated into more than 60 different languages and to this day, stands tribute to the romance of adventure.
Interestingly enough, this symbolism might be transcribed to the attendees of the Travel & Adventure Shows. Last Fall, we underwrote some independent research on our attendees by Mercury CSC as I have mentioned in past communiques..
Travel & Adventure Show featured speaker, and author of 1,000 Places to See Before You Die, author Patricia Schultz sheds some light on her experiences at the Travel & Adventure Show Series. Patricia has spoken at the 2014 Chicago, Bay Area, Los Angeles Shows and will be speaking at the 2014 San Diego Show!
What advantages does exhibiting in the Travel & Adventure Show Series have for destinations, CVBs and tour operators?
The foremost advantage must be the chance to engage face-to-face with a very wide demographic - young, old, well-traveled and not -- who may not have had interest in a particular destination prior to coming to the show. The energy at the shows is upbeat, fun and contagious - and if a destination is visually represented there, it captures a segment of the public perhaps otherwise unattainable before.
This month's "Get to Know Us" focuses on Travel & Adventure Show Director Melanie Flavin.
What is your best travel memory/best trip you have ever taken?
This is a hard question for me as every trip and the memories that I've made are all equal – even if the experiences may have been vastly different. My first taste of travel was at the young age of three when my Mom and I traveled through Europe for a month. While I don't remember much of the details, I know that this trip shaped who I am. As a kid I dreamt about going to faraway places, and, once I could afford it, I made travel a priority. I've been lucky to have traveled to over 7 countries and 20 U.S. states.
What was/were the standout moment(s) from that trip?
I just can't pick one… travel has changed me, surprised me, affected by senses and has offered me new perspectives, so I've compiled just a few of my standout moments:
As the last Show in our 2014 Winter Show Cycle, San Diego, quickly approaches (March 29-30), our focus here at the Travel & Adventure Show is already on how to make ourselves better for the next show. With one Show left, TAS has had over 90,400 attendees pass through its doors. Not only is this great and exciting news for Show Management, but it should also be exciting news for you, the exhibitor, as you have had the opportunity to showcase your product to more enthusiastic, highly qualified travel consumers than any other travel show in the country!
With our San Diego Show being a new market for TAS, we'd like to take this opportunity to present the remaining promotional opportunities still available. From social media contests, to Taste of Travel Stage sponsorships and Door Prize opportunities, there are still numerous ways to expose your brand!!
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Show News Bytes:
Thank You for Another Great DC Show! Watch Video Provided by JetSet Extra
2015 Philadelphia Travel & Adventure Show - Click Here
Take A Look at Our "Exhibitors Only" Blog – Talking TAS
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March 29-30, 2014
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January 17-18, 2015
February 7-8, 2015
February 14-15, 2015
February 21-22, 2015
March 7-8, 2015
March 21-22, 2015